Privacy Policy

Last Updated: January 2026

Unitiate.ca ("we," "us," "our," or "Company") operates as an affiliate marketing website promoting sports betting and gaming services, including BetMGM Sports Betting in Canada. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information when you visit our website (www.unitiate.ca) and interact with our services.

By accessing or using Unitiate.ca, you consent to the practices described in this Privacy Policy. If you do not agree with our policies, please do not use our website.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily provide it (e.g., name, email address, phone number) through contact forms, newsletters, or inquiries.
• IP Address: We automatically collect your Internet Protocol (IP) address to identify your general location and device.
• Cookies: Small data files stored on your device to remember preferences and track behavior across visits.
• Usage Data: Pages visited, time spent, clicks, referral sources, browser type, operating system, and device information.
• Affiliate Tracking Data: Information about clicks to affiliate partners, conversions, and referral activity.

2. How We Use Information

We use collected information for the following purposes:

• Conducting analytics to understand user behavior and website performance.
• Affiliate tracking and commission calculation for partner referrals.
• Improving website functionality, user experience, and content quality.
• Communicating with you regarding inquiries, newsletters, and updates (if you opt-in).
• Compliance with legal obligations and fraud prevention.
• Marketing and promotional purposes with your consent.

3. Cookie Policy

Unitiate.ca uses cookies to enhance user experience and track affiliate performance.

• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Track user behavior, traffic sources, and engagement metrics.
• Affiliate Cookies: Monitor clicks and referrals to partner sites for commission tracking.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may disable cookies through your browser settings; however, disabling cookies may impact website functionality. For more information, visit www.allaboutcookies.org.

4. Third-Party Links

Unitiate.ca contains links to third-party websites, including BetMGM, casinos, sportsbooks, and other affiliates. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party service before providing personal information.

When you click affiliate links and visit partner sites, your data is governed by their privacy policies, not ours. We do not control their data collection, use, or disclosure practices.

5. Your Rights

Canada Privacy Rights: Under Canadian privacy legislation (including PIPEDA - Personal Information Protection and Electronic Documents Act), you have the right to:

• Access your personal information held by us.
• Request correction of inaccurate or incomplete information.
• Withdraw consent for data collection and processing.
• Request deletion of personal information (subject to legal obligations).
• Opt-out of marketing communications and newsletters at any time.

To exercise these rights, contact us using the information in the "Contact Us" section below.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by Canadian law. Generally:

• Contact information is retained until you request deletion or unsubscribe.
• Analytics and usage data are retained for up to 24 months.
• Affiliate tracking cookies expire based on partner requirements (typically 30-90 days).
• Information may be retained longer if required for legal compliance, fraud prevention, or dispute resolution.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or report a privacy concern, please contact us:

Email: privacy@unitiate.ca
Website: www.unitiate.ca
Jurisdiction: Canada

We will respond to your request within 30 days or as required by applicable Canadian privacy laws.

This Privacy Policy may be updated periodically. We will notify users of material changes by posting the updated policy on this page with a revised "Last Updated" date. Your continued use of Unitiate.ca constitutes acceptance of the updated Privacy Policy.